About
Our Mission Statement :
Dedicated to improving and reshaping electronic music with the aid of practical experimentation, scientific knowledge, new technology, and forward thinking.
King Britt via YouTube understands :
“…its getting to a point now where djs are not gonna play just tracks. Buying tracks …will be obsolete soon. …what will seperate you from the rest?
The art of the DJ rose to dominance with great speed in the 1990′s. By 2000 clubs understood that DJs were easy tools to fill the room and sell drinks. No band, no live sound issues, one person, and the ability to play music people want to hear; be it pop, top 40, rock, house, industrial, noise, hip-hop, or any music on vinyl, CD, or digitized.
As the DJs increased control of the clubs the electronic music producer and the personal studio prooves that anyone with time and dedication is able to produce music of the highest quality. This new music created a sub-class of producer/DJ who takes original work and performs music for the masses.
It was clear in the early 2000′s that DJing was running out of steam. Transformation being generally complete by 2008, digital DJing has gained a lot of resistance. Leading producer/performers who dominate int he clubs have become more vocal regarding the state and practice of DJing. Joel Thomas Zimmerman (deadmau5) delivers these feelings with great bluntness by saying :
“It puts me to fucking sleep, to be quite honest; I don’t really see the technical merit in playing two songs at the same speed together and it bores me to fucking tears and hopefully, with all due respect to the DJ type that will fucking go the way of the dinosaur…” [trainspottr.com]
Rather than dwell on the various truths of the issue we must now rise up and take back the clubs. We have new tools, amazing control of effects, custom control environments, and possibilities with new technology that has excelled as legacy DJ contingency dragged their heels. Vinyl purists, bad attitudes, and fear of change became part of the transition.
“I experimented with Traktor in the beginning and it just wasn’t nearly as flexible for what I wanted to do.” -The Polish Ambassador
This new technology and the fear induced in the legacy DJ audience was the break controllerism needed to enter the market and begin domination of modern sound. Controllerism and the Modern DJ is the new paradigm. Exacting control, new ideas, cut-ups, mash-up, remixing live, and new possibilities in hybrid performance and visual control began to case a greater and greater shadow on the old methods of DJs.
Modern.dj is excited to participate in the growth of this new form of expression.
